choice.com.au ▷ Australia's leading consumer advocacy group

Quick Summary

Online Status

Online

Server IP address resolved: Yes
Http response code: 200
Response time: 1.32 sec.
Last Checked: 08/15/2025

Choice.com.au traffic volume is 11,463 unique daily visitors and their 22,009 pageviews. The web value rate of choice.com.au is 384,301 USD. Each visitor makes around 2.05 page views on average.

By Alexa's traffic estimates choice.com.au placed at 7,736 position over the world, while the largest amount of its visitors comes from Australia, where it takes 594 place.

Choice.com.au is hosted by CLOUDFLARENET - Cloudflare, Inc., US in United States; however, we recommend migrating the server to Australia, as it will speed up choice.com.au page load time for the majority of users. See the list of other web pages hosted by CLOUDFLARENET - Cloudflare, Inc., US.

Choice.com.au registered under .AU top-level domain. Check other websites in .AU zone.

The last verification results, performed on (June 13, 2025) choice.com.au show that choice.com.au has an expired SSL certificate issued by Google Trust Services (expired on July 29, 2025). Click “Refresh” button for SSL Information at the Safety Information section. Check the list of websites using SSL certificates issued by Google Trust Services.

In accordance with Google Safe Browsing, Google Safe Search, Symantec and Web of Trust choice.com.au is pretty a safe domain.

Relying Google MobileFriendly test choice.com.au is well optimized for mobile and tablet devices.

Choice.com.au General Information

Global Rank

33,272

Average Load Time

1.48sec

Links In Count

882

Website Value

$359,160

Audience Geography. Where are choice.com.au visitors located?

Country	Visitors
Australia AU	71.8%
United States US	5.1%
India IN	2.2%
United Kingdom GB	1.9%
Canada CA	1.1%
Singapore SG	1%
Hong Kong HK	0.5%
Other	16.2%

Country	Pageviews
Australia AU	62.7%
United States US	2.9%
United Kingdom GB	1.5%
India IN	1.2%
Canada CA	0.8%
Singapore SG	0.6%
Hong Kong HK	0.3%
Other	30%

Country	Rank
Australia AU	594
Singapore SG	15799
Hong Kong HK	31072
Canada CA	43990
United Kingdom GB	44016
India IN	65785
United States US	90082

Where do visitors go on choice.com.au?

Subdomain	Pageviews
choice.com.au	97.86%
action.choice.com.au	0.98%
transformer.choice.com.au	0.67%
other	0.49%

Subdomain	Pageviews per User
transformer.choice.com.au	3
choice.com.au	2.2
action.choice.com.au	2

Subdomain	Reach
choice.com.au	98.72%
action.choice.com.au	1.08%
transformer.choice.com.au	0.49%

How popular is choice.com.au?

Period	Global Rank	Global Rank Delta
past 3 months	33272	1361
past month	33118	-1480
past week	36673	519
yesterday	37937	11444

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	46864	2697	136	-6.986%	1.92	-0.518%
30	43133	-7090	15	20%	2.2	20%
7	52300	-2031	12	4%	1.9	9%
1	47869	11177	14	-22.88%	2.3	10%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	30447	1057	261	-6.704%
30	31550	456	25	-1.57%
7	33408	1427	24	-4.854%
1	37886	12936	23	-31.43%

Choice.com.au Safety Information

Overview

Last Updated: 08/15/2025

Overall result - choice.com.au is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2025

choice.com.au is safe.

Norton ConnectSafe evaluates choice.com.au for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/15/2016

choice.com.au is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

choice.com.au is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

choice.com.au is safe.

McAfee assesses choice.com.au for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze choice.com.au for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

choice.com.au child safety is very good.

The WOT calculates reputation of the choice.com.au. This reputation system receives ratings from users and information from third-party sources, assesses the choice.com.au for safety features and confirms, whether choice.com.au is suitable for children.

SSL Information

SSL Checker Tool

Domain	choice.com.au
Issuer Organization	Google Trust Services
Issuer	WE1
Algorithm	ecdsa-with-SHA256
Valid form	04/30/2025
Expiration	07/29/2025
Signed	Certificate is not self signed
Additional Domains	choice.com.au *.choice.com.au

Choice.com.au Server Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 13335
ASN Title: CLOUDFLARENET - Cloudflare, Inc., US

Last Update: 04/11/2025

ASN Whois

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 13335
ASName: CLOUDFLARENET
ASHandle: AS13335
RegDate: 2010-07-14
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/autnum/13335

OrgName: Cloudflare, Inc.
OrgId: CLOUD14
Address: 101 Townsend Street
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2010-07-09
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/entity/CLOUD14

OrgTechHandle: ADMIN2521-ARIN
OrgTechName: Admin
OrgTechPhone: +1-650-319-8930
OrgTechEmail: rir@cloudflare.com
OrgTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

OrgAbuseHandle: ABUSE2916-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-319-8930
OrgAbuseEmail: abuse@cloudflare.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

OrgNOCHandle: NOC11962-ARIN
OrgNOCName: NOC
OrgNOCPhone: +1-650-319-8930
OrgNOCEmail: noc@cloudflare.com
OrgNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RNOCHandle: NOC11962-ARIN
RNOCName: NOC
RNOCPhone: +1-650-319-8930
RNOCEmail: noc@cloudflare.com
RNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RTechHandle: ADMIN2521-ARIN
RTechName: Admin
RTechPhone: +1-650-319-8930
RTechEmail: rir@cloudflare.com
RTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

RAbuseHandle: ABUSE2916-ARIN
RAbuseName: Abuse
RAbusePhone: +1-650-319-8930
RAbuseEmail: abuse@cloudflare.com
RAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Choice.com.au Domain Name Information

WHOIS

WHOIS Lookup Tool

Domain Whois

Domain Name: choice.com.au
Registry Domain ID: 9b601ea260ec465aaecb8bdccc8fa6aa-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://www.godaddy.com/en-au/contact-us
Last Modified: 2024-09-06T10:04:58Z
Registrar Name: GoDaddy.com LLC trading as GoDaddy.com
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4426008800
Reseller Name:
Status: clientDeleteProhibited https://identitydigital.au/get-au/whois-status-codes#clientDeleteProhibited
Status: clientUpdateProhibited https://identitydigital.au/get-au/whois-status-codes#clientUpdateProhibited
Registrant Contact ID: efca158f61484a3b96642252ab6c53fc-AU
Registrant Contact Name: IT Admin
Tech Contact ID: fcd39c96586b4c7480a78da608621e3f-AU
Tech Contact Name: IT Admin
Name Server: abdullah.ns.cloudflare.com
Name Server: norah.ns.cloudflare.com
DNSSEC: unsigned
Registrant: Australian Consumers Association
Registrant ID: OTHER N/A
Eligibility Type: Other
>>> Last update of WHOIS database: 2024-09-11T02:22:36Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
choice.com.au	172.67.7.177	300
choice.com.au	104.22.46.164	300
choice.com.au	104.22.47.164	300

Host	MX Record	Priority	TTL
choice.com.au	au-smtp-inbound-1.mimecast.com	10	300
choice.com.au	au-smtp-inbound-2.mimecast.com	10	300
choice.com.au	aspmx.l.google.com	20	300
choice.com.au	alt1.aspmx.l.google.com	25	300
choice.com.au	alt2.aspmx.l.google.com	25	300
choice.com.au	alt3.aspmx.l.google.com	30	300
choice.com.au	alt4.aspmx.l.google.com	30	300

Host	NS Record	TTL
choice.com.au	abdullah.ns.cloudflare.com	86400
choice.com.au	norah.ns.cloudflare.com	86400

Host	TXT Record	TTL
choice.com.au	0ed1fe018a94861bf55f1e4abfb09961cfc15f3be3	60
choice.com.au	6p27q7p832sbwql18tg3rd68f0tjsl0z	60
choice.com.au	8e214beee4fe41fd9c42d5750759e8f0	60
choice.com.au	MS=ms50699190	60
choice.com.au	ZOOM_verify_ACWJfurdYAp8LLvnBL5cy1	60
choice.com.au	_6lgc7qckmj56xg9f0nwh9lgap5llshz	60
choice.com.au	_qlmr7np6nf5mz72b6o90d66x3464xhy	60
choice.com.au	apple-domain-verification=Et9nYnqNgu3rRlIx	60
choice.com.au	bv-domain-verification=ed12eea263ec752add2c04c0de13e33045316accc11e8f05e466b549b8f2127c	60
choice.com.au	d365mktkey=P60Cfe9jyphv91ulmnqs3azNhXynPPjUiLBNOs77KMUx	60
choice.com.au	d365mktkey=Qd31HnM7zBSzQm2mMxtJNfu2inRruIWCxNMwnrNRrzQx	60
choice.com.au	d365mktkey=Tuurzp2rtVhbZoAaaf9iRwazxGY3AwTeKb6PnTFhSm0x	60
choice.com.au	d365mktkey=UQCcMANovOXK9DocG40eBLsExWaCNCa0k38axWbiTk0x	60
choice.com.au	d365mktkey=oH4KvBPfIxYs93eMFdLpw601RZlehMCwHRaPrzH6Vvkx	60
choice.com.au	facebook-domain-verification=1dqqh18nh5w7upw68azil85wfhrd26	60
choice.com.au	google-site-verification=IJ8ks7ji4Md61HYBAESpT2u4v5p0q3B8eIvZ3czr1IM	60
choice.com.au	google-site-verification=VBv9_lYKAKZUdAiQgHbv3-raHmSpMn8hKo5Pl--faTM	60
choice.com.au	new-relic-domain-verification=2ff6f8c4489142a6b77f6ffcb169670e	60
choice.com.au	slack-domain-verification=e44qVNypYQHBPRJmcWtxQpY8UrB0iV5q1jGrlcUy	60
choice.com.au	stripe-verification=0f4da341164e17e05ca9c8cbde74466d93ecd7697752a62798ccc23817f24055	60
choice.com.au	stripe-verification=f5dd2506eb29d2031441645451dffcceb0db0f31b48acf38c635bc5a32ecc0fa	60
choice.com.au	tmes=69e9f9fe667e9b99ccfa788a6ec01636	60
choice.com.au	v=spf1 include:_spf.google.com include:au._netblocks.mimecast.com ip4:66.187.204.0/23 ip4:103.151.192.0/23 ip4:185.12.80.0/22 ip4:188.172.128.0/20 ip4:192.161.144.0/20 ip4:216.198.0.0/18 ip4:148.105.8.0/21 ip4:198.2.128.0/18 ip4:205.201.128.0/20 ip4:149.	60
choice.com.au	wnpyjrsqzrxqy8jjdfxdq8py8cl7f03t	60

abdullah.ns.cloudflare.com
TTL: 1800
Email address: dns.cloudflare.com
Serial: 2374115527
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum: 1800

Choice.com.au HTML Validation

HTML Validation Tool

Errors

When the attribute “xml:lang” in no namespace is specified, the element must also have the attribute “lang” present with the same value.

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Element “img” is missing required attribute “src”.

Bad value “” for attribute “target” on element “a”: Browsing context name must be at least one character long.

Bad value “” for attribute “id” on element “a”: An ID must not be the empty string.

Attribute “name” not allowed on element “meta” at this point.

Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.

Warnings

The “type” attribute is unnecessary for JavaScript resources.

The “type” attribute for the “style” element is not needed and should be omitted.

Document uses the Unicode Private Use Area(s), which should not be used in publicly exchanged documents. (Charmod C073)

The “banner” role is unnecessary for element “header”.

The “button” role is unnecessary for element “button”.

The “navigation” role is unnecessary for element “nav”.

The “name” attribute is obsolete. Consider putting an “id” attribute on the nearest container instead.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The “contentinfo” role is unnecessary for element “footer”.

Consider using the “h1” element as a top-level heading only (all “h1” elements are treated as top-level headings by many screen readers and other tools).

Choice.com.au Desktop Insights

Last tested: 08/24/2016

Desktop

Desktop Speed

82%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Reduce server response time

Optimize images

Desktop Resource Breakdown

Total Resources	47
Number of Hosts	13
Static Resources	27
JavaScript Resources	9
CSS Resources	3

Choice.com.au Mobile Insights

Last tested: 12/09/2019

Mobile

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

61%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Prioritize visible content

Enable compression

Minify JavaScript

Optimize images

Minify HTML

Mobile Resource Breakdown

Total Resources	133
Number of Hosts	28
Static Resources	39
JavaScript Resources	62
CSS Resources	4

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Choice.com.au Australia's leading consumer advocacy group | CHOICE

Read independent and unbiased reviews, product tests, articles, information and buying guides from the experts at CHOICE. Includes appliances, electro...

Quick Summary

Choice.com.au General Information

Choice.com.au Safety Information

Choice.com.au Server Information

Choice.com.au Domain Name Information

Choice.com.au HTML Validation

Choice.com.au Desktop Insights

Choice.com.au Mobile Insights

Choice.com.au Nearest Competitors

Choice.com.au Typos