Mattel.com Mattel | About
We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fish...
Server IP address resolved: Yes
Http response code: 200
Response time: 0.40 sec.
Last Checked: 08/14/2025
Mattel.com traffic volume is 9,215 unique daily visitors and their 28,474 pageviews. The web value rate of mattel.com is 496,780 USD. Each visitor makes around 3.31 page views on average.
By Alexa's traffic estimates mattel.com placed at 2,000 position over the world, while the largest amount of its visitors comes from United States, where it takes 7,956 place.
Perfect for mattel.com that their data center (provided by company company AMAZON-02 - Amazon.com, Inc., US) is located in United States, as that empowers most of the visitors to reduce the page load time. See the list of other web pages hosted by AMAZON-02 - Amazon.com, Inc., US.
Mattel.com registered under .COM top-level domain. Check other websites in .COM zone.
The last verification results, performed on (October 13, 2024) mattel.com show that mattel.com has an expired wildcard SSL certificate issued by Let's Encrypt (expired on December 20, 2024). Click “Refresh” button for SSL Information at the Safety Information section. Check the list of websites using SSL certificates issued by Let's Encrypt.
In accordance with Google Safe Browsing, Google Safe Search, Symantec and Web of Trust mattel.com is pretty a safe domain.
Relying Google MobileFriendly test mattel.com is well optimized for mobile and tablet devices, however web page loading speed may be improved.
Audience Geography. Where are mattel.com visitors located?
| Country | Visitors |
|---|---|
 United States US | 52.6% |
| Canada CA | 4.7% |
| China CN | 4.2% |
| United Kingdom GB | 2.7% |
| India IN | 2.6% |
| Mexico MX | 2.6% |
| Spain ES | 2.2% |
| Brazil BR | 2% |
| Australia AU | 1.4% |
| Other | 24.9% |
| Country | Pageviews |
|---|---|
| United States US | 55.7% |
| China CN | 5.7% |
| Canada CA | 4.6% |
| United Kingdom GB | 3.1% |
| Mexico MX | 2.4% |
| Brazil BR | 2% |
| Australia AU | 1.7% |
| India IN | 1.6% |
| Spain ES | 1.5% |
| Other | 21.6% |
| Country | Rank |
|---|---|
| United States US | 7956 |
| Qatar QA | 8344 |
| Canada CA | 8621 |
| Malaysia MY | 11124 |
| Mexico MX | 11657 |
| Hong Kong HK | 12226 |
| Czech Republic CZ | 14415 |
| Chile CL | 14877 |
| Philippines PH | 15947 |
| Australia AU | 18644 |
| Spain ES | 21548 |
| South Africa ZA | 22480 |
Where do visitors go on mattel.com?
| Subdomain | Pageviews |
|---|---|
| barbie.mattel.com | 24.2% |
| shop.mattel.com | 18.04% |
| hotwheels.mattel.com | 12.24% |
| fisher-price.mattel.com | 10.6% |
| hotwheelscollectors.mattel.com | 9.56% |
| mattel.com | 5.22% |
| service.mattel.com | 4.24% |
| store.mattel.com | 4.17% |
| max.mattel.com | 2.49% |
| other | 9.25% |
| Subdomain | Pageviews per User |
|---|---|
| max.mattel.com | 9 |
| store.mattel.com | 4 |
| barbie.mattel.com | 3.8 |
| shop.mattel.com | 3 |
| agile.mattel.com | 3 |
| hotwheelscollectors.mattel.com | 2.9 |
| hotwheels.mattel.com | 2.9 |
| fisher-price.mattel.com | 2.4 |
| images.mattel.com | 2 |
| media.mattel.com | 2 |
| other | 1.18 |
| Subdomain | Reach |
|---|---|
| barbie.mattel.com | 20.03% |
| shop.mattel.com | 18.86% |
| fisher-price.mattel.com | 14.1% |
| hotwheels.mattel.com | 13% |
| mattel.com | 12.89% |
| hotwheelscollectors.mattel.com | 10.17% |
| service.mattel.com | 7.93% |
| corporate.mattel.com | 4.14% |
| store.mattel.com | 3.46% |
| na.mattel.com | 1.78% |
| other | 8.41% |
How popular is mattel.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 25304 | 1055 |
| past month | 26612 | 2239 |
| past week | 30022 | 357 |
| yesterday | 26771 | -8323 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 27121 | 4074 | 255 | -18.23% | 3.09 | -15.57% |
| 30 | 28401 | 2669 | 242 | -10.69% | 3.1 | -2.5% |
| 7 | 33220 | 363 | 21 | -2.37% | 3 | -0.34% |
| 1 | 36013 | -3147 | 2 | 9% | 2.3 | -25.08% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 26401 | -21 | 306 | -3.29% |
| 30 | 27830 | 2196 | 29 | -8.526% |
| 7 | 31045 | 329 | 25 | -1.85% |
| 1 | 25896 | -11429 | 31 | 50% |
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates mattel.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses mattel.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze mattel.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the mattel.com. This reputation system receives ratings from users and information from third-party sources, assesses the mattel.com for safety features and confirms, whether mattel.com is suitable for children.
| Domain | *.digital-svcs.mattel.com |
| Issuer Organization | Let's Encrypt |
| Issuer | E6 |
| Algorithm | ecdsa-with-SHA384 |
| Valid form | 09/21/2024 |
| Expiration | 12/20/2024 |
| Signed | Certificate is not self signed |
| Additional Domains | *.digital-svcs.mattel.com digital-svcs.mattel.com mattel.com www.mattel.com www2.mattel.com |
ASN ID: 16509
ASN Title: AMAZON-02 - Amazon.com, Inc., US
Last Update: 04/11/2025
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509
OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4
OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN
OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN
RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Domain Name: MATTEL.COM
Registry Domain ID: 386612_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2024-05-03T09:31:16Z
Creation Date: 1995-06-05T04:00:00Z
Registry Expiry Date: 2025-06-04T04:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.MARKMONITOR.COM
Name Server: NS2.MARKMONITOR.COM
Name Server: NS3.MARKMONITOR.COM
Name Server: NS4.MARKMONITOR.COM
Name Server: NS5.MARKMONITOR.COM
Name Server: NS6.MARKMONITOR.COM
Name Server: NS7.MARKMONITOR.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-10T23:02:31Z
| Host | A Record | TTL |
|---|---|---|
| mattel.com | 3.33.186.135 | 43200 |
| mattel.com | 15.197.167.90 | 43200 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| mattel.com | maila.mattel.com | 10 | 900 |
| mattel.com | mailb.mattel.com | 10 | 900 |
| mattel.com | mailc.mattel.com | 30 | 900 |
| Host | NS Record | TTL |
|---|---|---|
| mattel.com | ns1.markmonitor.com | 43200 |
| mattel.com | ns2.markmonitor.com | 43200 |
| mattel.com | ns3.markmonitor.com | 43200 |
| mattel.com | ns4.markmonitor.com | 43200 |
| mattel.com | ns5.markmonitor.com | 43200 |
| mattel.com | ns6.markmonitor.com | 43200 |
| mattel.com | ns7.markmonitor.com | 43200 |
| Host | TXT Record | TTL |
|---|---|---|
| mattel.com | google-site-verification=loworyG6vj9eIjGPgkCCus46iWRe7_0O764_rfYeEkU | 3600 |
| mattel.com | atlassian-domain-verification=CBVSBzX73V8o3dW9vZV50zFaoe4kzJz420mhW8/ZsFzZjLsEWVLGRTw5W9Su7d8G | 3600 |
| mattel.com | miro-verification=2b083f3c04a86493b94e3cf2fc5abb5d42a1584e | 3600 |
| mattel.com | mongodb-site-verification=XXdQ0UFy0qkOQAORsJr17oQNzzcTGtnx | 3600 |
| mattel.com | globalsign-domain-verification=FCE0C06DB86E6C09655A686119DC08F5 | 3600 |
| mattel.com | globalsign-domain-verification=83592c502ac01718e2183bfc36065346 | 3600 |
| mattel.com | klaviyo-site-verification=T3Zp3h | 3600 |
| mattel.com | flexera-domain-verification-ckzubskqelawyefd | 3600 |
| mattel.com | smartsheet-site-validation=Pb2iq_20BFe2PNgJQn7ZT3hdNy8PPZM6 | 3600 |
| mattel.com | klaviyo-site-verification=Wq4Ks2 | 3600 |
| mattel.com | MS=ms32300319 | 3600 |
| mattel.com | klaviyo-site-verification=UjukNr | 3600 |
| mattel.com | v=spf1 ip4:156.20.174.28 ip4:156.20.174.19 ip4:156.20.174.20 ip4:156.20.226.21 i | 3600 |
| mattel.com | XXLYSrygdNsjlkqUtPrkoWJmJmGSViHcDEgyKwjfJvE | 3600 |
| mattel.com | ciscocidomainverification=1db3115a9241d383c0dfcf306debfa682494a0323e4f8e91c6d4b7761d19dd16 | 3600 |
| mattel.com | s3STULtuaC+JAYVIErkuu1jxN4b7luXvu+1dGR6UPlJiVsq+mJTx/+uVjFK9aBenktzLyg3YvvIH3U/JDtnGyg== | 3600 |
| mattel.com | shopify-verification-code=elce9sYD8cm9qq4K3no1kZ0P1lrGv5 | 3600 |
| mattel.com | facebook-domain-verification=mucmxd3t3t1mxbyt4a68mh84ivrixr | 3600 |
| mattel.com | apple-domain-verification=8rHg56dysd6NHEGG | 3600 |
| mattel.com | 363-242-484 | 3600 |
| mattel.com | globalsign-domain-verification=e476f4c481f8f624456730450e3b7568 | 3600 |
| mattel.com | facebook-domain-verification=q47c0fpjz5dyktmjv753zh6kebe01u | 3600 |
| mattel.com | globalsign-domain-verification=b27e8bcc7fa253341c187de05cb16617 | 3600 |
| mattel.com | klaviyo-site-verification=RbzuTn | 3600 |
| mattel.com | klaviyo-site-verification=SU4YSV | 3600 |
| mattel.com | globalsign-domain-verification=pDtpZs5zlfezawJtY1S9biKFk7cOtLvQkf-Gpipivm | 3600 |
| mattel.com | flexera-domain-verification-nwxkrsgcsfxtodgn | 3600 |
| mattel.com | klaviyo-site-verification=XAb6sJ | 3600 |
| mattel.com | stripe-verification=d2c5519112b8ef89651a7247406c9196fc7ceb57cd1b375b4097a8e1fee82b4b | 3600 |
| mattel.com | -Pat2r5vHBANb7fvRcrBmKzNzCSXmw | 3600 |
| mattel.com | atlassian-domain-verification=ycRYijiDol3imUfriVcX8bIugaELJJIs9WfgjCmZdhERrjfZ7vNOTc97K598rAQk | 3600 |
ns1.markmonitor.com
TTL: 86400
Email address: hostmaster.markmonitor.com
Serial: 2024102205
Refresh: 86400
Retry: 3600
Expire: 2592000
Minimum: 172800
Last tested: 12/07/2019
| Total Resources | 170 |
| Number of Hosts | 15 |
| Static Resources | 152 |
| JavaScript Resources | 48 |
| CSS Resources | 33 |
Last tested: 01/19/2018
| Total Resources | 141 |
| Number of Hosts | 10 |
| Static Resources | 126 |
| JavaScript Resources | 17 |
| CSS Resources | 7 |
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